5. ResultsWe first conducted analyses separately for each factor and calculated coefficient alphas, composite reliabilities, and average variances extracted. The respective values are indicative of a reliable and valid measurement of the individual factors. All coefficient alphas exceed the recommended threshold of .7 (Nunnally 1978), composite reliabilities are greater than .7, and average variances extracted surpass values of .5 (Bagozzi and Yi 1988).In an analysis based on Fornell and Larcker (1981), we subsequently assessed the discriminant validity of the factors. The results indicate that there are no problems with respect to discriminant validity; the average variance extracted by the measure of each factor is larger than the squared correlation of that factor’s measure with all measures of other factors.