The first step is increasing diversity on the teams that do creative work. As of this year, less than 6% of people in the advertising industry are black, a figure that has been on the decline since 2010. There is no shortcut here. It takes time to seek out diverse talent. Everyone knows this. But in the rush to fill an open role it can be all too easy to fall back on the usual suspects. When we are making a hire today, we ensure a diverse range of candidates from a wide variety of backgrounds are considered before making a decision.