H&M是大家都知道的瑞典快速時尚品牌，讓大家可以可負擔的價格購買到當下

H&M是大家都知道的瑞典快速時尚品牌，讓大家可以可負擔的價格購買到當下流行的單品。但很多人可能不知道在2007年時H&M為求品牌創新與改革，針對不同顧客的需求，有別於原本的快速時尚產品，因而在2007年時創了一個高階副線品牌COS(全名為Collection of Styles)選擇在英國時尚之都倫敦亮相。COS產品服裝主打簡約、剪裁俐落乾淨，價位屬於中價時裝路線，定價較原本的母品牌 H&M 高，也有「貴版 H&M」之稱。COS這樣現代、具有時尚感、同時也兼具質感的產品深受上班族的喜愛，成功打入時尚市場。COS品牌服飾包含男裝、女裝、童裝，品牌重視細節、簡約架構，所以每一件單品不僅具有質感也不失時尚感，成為北歐瑞典時尚人士不可錯過的簡約品牌之一。除了服飾產品之外，COS也相當重視產品文藝設計，積極的與各大藝術家與其他產業合作，在COS官方網站上也可以看到系列聯名產品，例如：文具、撲克牌、廚具等等。雖然品牌價位確實比母品牌H&M高出許多，但COS對自家產品很有自信也相信自家產品具有性價比，現在COS全球具有將近200家門市商店。COS成功因素最重要的一點為確立的定位，H&M始終相信有那麼一些客群看重的不單單只是產品的流行時尚感，同樣也在乎購買到的商品是否有其價值？而不是流行退燒了產品也同樣失去了意義。而COS真正鎖定的客群為有能力購買輕奢侈品價位又同時在乎產品的價值好壞的中產階級消費者；由COS全球發展的速度來看，他們確實成功的將此理念帶到了大眾生活中。

結果 (英文) 1:

H & M is we all know the Swedish fast fashion brand, so that we can buy at affordable prices to the current popular single product. But many people may not know that in the year 2007 H & M brand for the sake of innovation and reform, for different customer needs, different from the original fast fashion products, thus creating a higher-order COS Vice-line brand in 2007 (full name Collection of Styles) choose debut in the UK fashion capital of London. COS clothing flagship product simple, neat and clean cut, medium-priced fashion line belongs to price, pricing than the original parent brand H & high-M, there are "more expensive version of H & M," said. COS this modern, fashion sense, but also the texture of both products by office workers alike, successfully broke into the fashion market.

COS brand apparel includes men's, women's, children's clothing, brand attention to detail, minimalist architecture, so every single product not only has the texture is also fashion sense, has become one of the Nordic Swedish fashion brand simple not to be missed. In addition to apparel products, COS also attached considerable importance to product literature and art design, active cooperation with major artists and other industries, can also see a joint series of products, such as COS on the official website: stationery, playing cards, kitchen utensils and so on. Although the brand is indeed higher than the price of the parent brand H & M a lot, but COS on their own product very confident and believe their products cost-effective, global COS now has nearly 200 outlets stores.

COS most important success factors for the positioning of established, H & M has always believed that not just a fashion sense of some of the products valued customer base, also care about whether or not to purchase the goods have value? Rather than the popular fever of the product is also meaningless. The COS really locked audience is able to buy light luxury price and quality of care at the same time the value of products of middle-class consumers; COS by the speed of global development point of view, they did succeed in this concept brought to public life .

結果 (英文) 2:

H.M. is well known as the Swedish fast-fashion brand, so that everyone can afford to buy the current popular single product. But many people may not have known that in 2007, when H.M. was looking for brand innovation and reform, different from the needs of different customers, as opposed to the original fast-fashion products, it created a high-end sideline brand COS (full name Collection of Styles) in 2007 to debut in London, the British fashion capital. COS productclothing mainly simple, tailored and clean, the price belongs to the mid-price fashion route, the price is higher than the original parent brand H.M., there is also the "expensive version of H.M." COS such a modern, fashion sense, but also both the quality of the products by the office workers love, successfully into the fashion market.

COS brand clothing includes men's, women's, children's clothing, brand attention to detail, simple architecture, so each piece not only has a texture and fashion sense, become one of the Nordic Swedish fashion people can not miss the minimalist brand. In addition to apparel products, COS also attaches great importance to product art design, actively cooperate with major artists and other industries, in the official website of COS can also see a series of joint products, such as: stationery, playing cards, kitchenware and so on. Although the brand price is indeed much higher than the parent brand H.M., but COS is confident of its own products and believe that its own products are cost-effective, COS now has nearly 200 stores worldwide.

The most important point of the COS success factor is the established positioning, H.M. has always believed that there are some customers value not only the product's fashion sense, but also care about the purchase of goods has its value? Rather than popular lying back on products also lost meaning. And the customer base that COS really targets is middle-class consumers who can afford to buy light luxury goods at a price point and care about the value of their products;

結果 (英文) 3:

H & M is known as Sweden's fast fashion brand, which allows you to buy current popular items at affordable prices. However, many people may not know that in 2007, in order to seek brand innovation and reform, H & M was different from the original fast fashion products according to the needs of different customers, so in 2007, it created a high-level sub line brand cos (full name collection of styles) and chose to appear in London, the fashion capital of the UK. Cos products are featured with simple clothing, clean cutting, middle price fashion line, higher price than the original parent brand H & M, and also known as "your version of H & M". COS, a modern, fashionable and textured product, is deeply loved by office workers and has successfully entered the fashion market.
Cos brand clothing includes men's wear, women's wear and children's wear. The brand attaches great importance to details and simple structure, so every single item has not only texture but also fashion sense, becoming one of the simple brands that can not be missed by fashion people in northern Europe and Sweden. In addition to clothing products, cos also attaches great importance to product art design, actively cooperates with major artists and other industries, and can also see a series of joint products on the official website of COS, such as stationery, playing cards, kitchenware, etc. Although the price of the brand is indeed much higher than that of the parent brand H & M, cos is confident in its own products and believes that its own products are cost-effective. Now, cos has nearly 200 stores in the world.
The most important factor of COS success is the established positioning. H & m always believes that some customers value not only the fashion sense of products, but also the value of purchased products? Instead of the popular fever abatement products also lost meaning. The real target customers of COS are middle-class consumers who have the ability to buy light luxury goods at the same time care about the value of the products; judging from the speed of global development of COS, they have successfully brought this concept into public life.