Transformed POS business in Bali through industry-leading Ultimately Bali programs (four launches in four years), aggressive servicing initiatives (i.e. increased in-person visits and outbound calls), infrastructure improvements, and effective visibility campaigns at home & abroad (i.e. partnership with American Express offices worldwide, industry associations, magazines, publicity, events, take-ones points, billboards, point-of-purchase collaterals). Ultimately Bali 2005 generated USD1.5mn of incremental volume, thanks to a 35% growth year-on-year. The 2004 program participants recorded an average growth of 40%. Growth rates of Bali-generated revenues consistently outperformed those of direct tourist arrivals, by a wide margin. In 2005, American Express volume grew by 29% versus previous year, while direct tourist arrivals increased by only 6%.
Devised and directed outbound call campaigns relating to revenue-enhancement, location-based servicing, infrastructure-related, merchant activation, merchant re-education, etc.
Worked closely with Operations to help address & resolve hundreds of servicing, infrastructural gap, fraud, dispute, debit balance, and collection, cases, yearly.