SWOT analysis is one of the key methods in the development of a business, but the hidden elements and differences in SWOT have not been explored. In this research author research on the influence of SWOT in increasing profits for the business. Research papers have looked at, learned about issues relating to strengths, weaknesses, opportunities, and threats in SWOT. To stimulate and develop strengths and opportunities, besides also limiting weaknesses and clues to threats. The data in the research papers have been integrated, analyzed and selected from reports and related research papers. The research has affirmed the importance of SWOT in sales and revenue development. This result is meaningful for market researchers and business owners. SWOT analysis is an important means of business.
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