of restaurants” (Ryu & Jang, 2005, p. 5) was used in the current study. Thespecific objectives of the current study were (a) to adapt the Mehrabian-Russell model (hereafter M-R model) to the upscale restaurant context; (b) toinvestigate the impact of customers’ perception on dining environments onemotional states: pleasure and arousal; and (c) to examine the effect of pleasureand arousal emotions on customers’ behavioral intentions.