Creativity on its own does not provide the solution to urban problems. In seeking to encourage new ways of thinking about the city or to explore new concept and organizing principles, the goal is to find interpretative ‘key’ that improve our understanding of urban dynamics and enable us to act on them (Landry, 2000) . Referring to Landry, Piksel Indonesia as creative enterprise finds that creativity should be explored, standardized, structured, organized and ultimately monetized, so as to be able to contribute a solution to the residents’ problem.