Though the transmission power of micro-blog is related to the number of fans, the quality of fans is
more important than the quantity. In micro-blog marketing process, the activeness of fans, the exposure probability of fans’ information, the influence of fans all play important roles in the secondary micro-blog spread. As to the importance of the quality of the micro-blog fans, we might compare
Yao Chen’s micro-blog with S’. From the number of fans, Yao has more 1 million than S. If Yao publish her information in her micro-blog, some of Yao’s fans will transmit her information. So the power of information transmission largely depends on the number of information transponding. 9% of Yao’s fans are from Guangdong, and are about 644,050; 15% fans of S come from Guangdong, equal to 1,029,918 , is about 1.6 times than the number of Yao’s fans. In the view of tourism marketing, the
companies will choose S as their partner in Guangdong. If more fans in Yao’s fans choose
tourism and sport as their label, cooperating with Yao will be better. In addition, fans of the label, you can determine whom (Yao or S) is more suitable for cooperation to carry out the marketing of tourism
products. All in all, micro-blog is a relationship about "Follow Me". The information is exchanged between the users and their fans. The question and answer is raised between them too. With the increase of the fans, the activeness of fans, the exposure probability of fans’ information, the influence of fans and the expansion of social net, the power of information transmission in micro-blog will be stronger and stronger.