Considering the colors in packaging and its relation to purchase
In this article, we study the colors and their influence on mentality and personality. In modern psychology, color is one of the criteria for measuring personality, because every color has a different mental and physical effect on persons and a color may be a sign of mental and physical status. This subject is proved considering advancement in physiology knowledge and psychology. It is clear that colors had effect on ancient human and in recent 100 years when color industry is in the highest position, these effects has been doubled and penetrate in all aspects of our lives.
The basic colors including red, blue and yellow, and basic light colors consist of red, blue and green. The difference between basic colors and colorful light is in yellow and green colors. Some psychologist believes that favorite colors for peoples can indicate their personal characteristics and this makes the work of designers andgraphite difficult since they should satisfy all taste and personalities. In designing the customer, type of product should be study in order to prepare colors based on this knowledge