This totals .31. Therefore, USEF is about 2.65 times as important as EOU in influencing BE based on this experiment. Our ability to generalize this finding is limited, and awaits further data that will give us a perspective on how much this value may vary from one context to another. For example, the survey data (reported in Chapter 4) found that USEF was only 1.49 times as important as EOU in influencing USE.