The second has to do with accessibility. The experience in North America with
“historical murals” painted on the sides of buildings as a tourism attraction, for
example, demonstrates how success depends as much on being close to, or along, a
major tourism corridor as it does on investments in the murals themselves (Barnes
and Hayter 1992; Koster and Randall 2005). Management and planning must
develop from a sound analysis of the place-based assets and infrastructure available
to support, or needed to develop, a viable tourism industry.