為了使消費者對延伸品產生「偏好」的評估，以下四個基本假設必須存在：1.

為了使消費者對延伸品產生「偏好」的評估，以下四個基本假設必須存在：1. 消費者的記憶對母品牌具某種程度覺察，且具有正向聯想。2. 藉由品牌延伸，某些正向聯想能從記憶中被喚起。3. 母品牌的負向聯想不會被移轉。4. 此品牌延伸不會產生負向聯想

結果 (英文) 1:

In order to assess consumers 'preference' to extend product
, the following four basic assumptions must be present:
1. Consumers memories of the parent brand has a certain level of awareness,
and have a positive association.
2. With the brand extension, some positive associative memory from
being aroused.
3. the parent brand will not be transferred to the negative association.
4. This extension does not produce negative brand association

結果 (英文) 2:

In order to enable consumers to produce a "preference" assessment of extensions
The following four basic assumptions must exist:
1. The consumer's memory is somewhat aware of the mother brand,
and has a positive imagination.
2. By extending the brand, some forward thinking can be remembered
was aroused.
3. The negative direction of the parent brand will not be transferred.
4. This brand extension does not produce negative thinking

結果 (英文) 3:

In order to enable consumers to have a "preference" for extension products
, the following four basic assumptions must exist:
1. Consumers' memory has a certain degree of awareness of the parent brand,
And has positive association.
2. Through brand extension, some positive associations can be remembered
Be aroused.
3. The negative association of the parent brand will not be transferred.
4. The brand extension will not produce negative association