Introduction Traditional systems measuring the performance of a business unit are usually based on short-term financial goals. Such systems are no longer appropriate to master the challenges which confront companies nowadays. Besides a more thorough consideration of the objectives of relevant stakeholders, companies have to ensure that their strategy is translated into corresponding actions. In this context, Kaplan and Norton developed the Balanced Scorecard concept, a methodology that has achieved wide publicity among both scientists and managers. The Balanced Scorecard claims to fill the gap between the development of a strategy and its realisation by supporting and linking four “critical management processes:clarify and translate vision and strategy; communicate and link strategic objectives and measures; plan, set targets, and align strategic initiatives; enhance strategic feedback and learning