Bvlgari (Bulgari) since 1884 is an Italian jeweler and luxury goods retailer. The trademark is usually written "BVLGARI" in ancient Roman style, and is derived from the surname of the company's Greek founder, Sotirios Voulgaris (1857-1932). The current flagship store in Via dei Condotti was opened in 1905 by Bulgari with the help of his two sons, Constantino and Giorgio. The store quickly became a place where the world's rich and famous came for the unique, high quality jewelry designs. For over a century, Bulgari has been setting the pace for Italian style in jewelery and luxury fashion goods. Bvlgari became a unique manufacturer of high jewelry drawing inspiration from Greek and Roman art. Bvlgari has maintained this tradition, earning a distinctive and opulent place in jewelry history. Bvlgari jewelry are bold, featuring enormous stones, voluminous settings, a sense of symmetry, and flawless technical precision. Bvlgari also manufactures luxury watches as well, which combine the best of Italian design with Swiss watch-making expertise such as the Bvlgari Bvlgari and B.Zero1 series.