So, what could keep people shelling out their cash at the movie theatre, picking up a bucket of popcorn and an overpriced drink, and sitting in a darkened space for two hours in a row with strangers? A high budget, Computer Generated Imagery (CGI)-driven superhero blockbuster was just the trick because it is the kind of movie that looks much more impressive on a forty-foot screen. Furthermore, because of high advertising costs studios wanted stories to serialize so their advertising budgets synergize from one movie to the next. What better vehicle for these objectives than superheroes? They can always be busy saving the world, and the films require lots of special effects but not a specific cultural background. Perfect! Furthermore, these films also play to the prized male audience of 12-30 (hence one could surmise the majority of male super heroes—a fact that is thankfully changing now).