engaging in global exchange with other cities and encouraging creative pursuits by fostering domestic enterprises and further developing the media arts. Media arts-based urban revitalization projects and industrial promotion initiatives applicable to other creative cities will be promoted;
supporting other Creative Cities by sharing the success stories of Sapporo-based entrepreneurs who are active in industries that support consumer-generated media (CGM) and user-generated content (UGC), such as the founders of software companies, leaders of demand-led economic activities, and next-generation creators of Media Arts;
further promoting citizen-generated media and content development that will lead to globally marketable CGM products; and
applying Media Arts in various ways in order to attract more visitors to Sapporo and strengthen the city’s tourism industry.