Furthermore, the SMEs, particularly in Kauman, Pekalongan, also challenge the implementation of Batikmark ceritifcation. According to their opinions, the implementation of Batikmark creates another burden for the SMEs, either in regards to the costs, or the administrative bureaucray. In their perspectives, the obligation to use labels as indication of the product’s type should be imposed to the traders or SMEs who produce and sell batik printing, including the imported ones, so that all batik printing products can be recognized by the consumers in the market. Regardless such positive or negative attitude towards the certification, there are also SMEs who can get benefits from the use of Batikmark certification, or the SNI, especially when they export the products abroad, or simply by the fact that there are segments of consumers who prefer to buy such certified products. To this date, compared with the total numbers of batik SMEs in Indonesia, only small numbers have registered for Batikmark certification, even though the Ministry of Industry has provided financial subsidy for the administration of Batikmark. This probably because of the requirement of SNI’s standards, which not all SMEs can fulfill, and that they need to apply for trademark registration to DGIPR first, while in fact many of them have not applied for trademark’s registrations