Sales promotion is the promotion activity that enterprises utilize all kinds of short-term motivation to encourage people to buy products or service.
a. Coupons: give out coupons on holidays or some special days, which may raise more attention.
b. Gifts: we can attach additional donation to the salable products, such as the brochures and CDs on how to saving pets.
c. Competition: we can hold dog matches to catch customers’ attention to make us be known by more customers.
d. Bargain offer: in some certain conditions, we can give regular customers discount so as to earn more potential customers.
e. Binding sales: as the headquarters introduced two kinds of cards: ¥100 to take 8 baths; ¥1000 to take free baths for 1 year. We don’t think it is beneficial to us because we have few profit of them. So we finally figured out a way to use it with higher profit. We can bind the cards with shampoos. For instance, when you buy shampoo of over ¥200, you can buy the first card with ¥100, or you will never get the card. The rest can be done in the same manner.