Also, destination marketers could capitalize on nostalgia as a marketing tool for enhancing film destination brand equity by helping to raise awareness, assure quality, strengthen loyalty/attachment and to promote, and/or revitalize old fashioned images (Vesey and Dimanche 2003; Yeh, Chen, and Liu 2012). For example, when promoting a tourism location, nostalgia-stimulating discourse could be used to entice potential tourists to visit the destination. Based on results of the current study, scenes of mimicking or storytelling of mimicking and reenactment would likely be most powerful in evoking visitation.