So, why would people herd? There are two main reasons. First reason is the social impact of our specification (normative social influence) in response. People are sensitive to social norms, understand the rules of what is socially acceptable and in line with the aspirations of the community. If we are disciplined, follows the social norms, will be named the good students, good employees and creations, and if we are out of the ordinary, it may pay a heavy price. The second reason is that our impact on the information society (informational social influence) in response. Respect the norms are not the herd's only reason people herd because groups can also provide valuable information. For example, while travelling in New York, we want to take the subway, we may look to the local people on the subway in New York: where to buy subway tickets, through the wicket, where in the platform. More people believe that groups information, more attention to the Group's view, the more easily aligned with groups, more conformity phenomenon. Only a group of very stupid people not to think about the information provided, do not listen to the advice of others.
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