In early 2014, several new partnerships and alliances connected to the car platform were announced. Ericsson’s large customer in the mobile operator business, AT&T, announced that the company was launching together with Ericsson a modular connected car platform, packaging connectivity, billing, data analytics and infotainment to car makers and developers, for them to create their own customised offerings. The operator teamed up with Ericsson to create the platform (Ericsson’s Connected Vehicle Cloud based on Ericsson’s Service Enablement Platform), which AT&T as supplier would bring to the automakers. AT&T also announced the opening of a new connected car centre in Atlanta, the AT&T Drive Studio, serving as new a hub where AT&T would be able to respond to needs of automotive manufacturers and the auto ecosystem at large.