The social setting in which learnin

The social setting in which learning takes place is particularly important for explaining learning processes, which can directly and indirectly affect learning . Consumer socialization is a product of several antecedent variables, including social class, gender, and family size . Relationships built through social media also may have strong influences on communication with peers . In line with prior literature, we suggest that peer communication through social media depends on tie strength with peers and identification with the peer group. Tie Strength with Peers. We define tie strength with peers as to the degree to which a person is willing to maintain some relationship with peers through some social media. The relationship may be very close, such as dear friends, or very casual, such as with acquaintances or strangers. Tie strength offers significant explanatory power regarding the influence of WOM communications. Strong ties are more likely to transfer useful knowledge and thus have more influence on receivers than do weak ties. We therefore propose that in the context of social media, a strong tie between an individual and his or her peers is more likely to lead to communication about a product than is a weak tie.

結果 (繁體中文) 2:

學習的社會環境對於解釋學習過程尤為重要，因為學習過程會直接或間接地影響學習。消費者社會化是幾個前先變數的產物，包括社會階層、性別和家庭規模。通過社交媒體建立的關係也可能對與同齡人的溝通產生強烈的影響。根據以前的文獻，我們建議，通過社交媒體的同行溝通取決於與同齡人的紐帶和與同齡人群體的認同。與對等體連接力量。我們定義與同齡人的關係，即一個人願意通過某些社交媒體與同齡人保持某種關係的程度。關係可能非常親密，如親愛的朋友，或非常隨意，如與熟人或陌生人。配合強度為 WOM 通信的影響提供了顯著的解釋力。牢固的聯繫更有可能轉移有用的知識，從而對接收者的影響大於弱關係的影響。因此，我們建議，在社交媒體上，個人與同齡人之間的緊密聯繫更有可能導致有關產品的溝通，而不是薄弱環節。

結果 (繁體中文) 3:

學習發生的社會環境對於解釋學習過程尤其重要，學習過程可以直接或間接地影響學習。消費者社會化是多個先行變數的產物，包括社會階層、性別和家庭規模。通過社交媒體建立的人際關係也可能對與同齡人的溝通產生强烈影響。與以往文獻一致，我們認為通過社交媒體進行同伴交流取決於與同伴的聯系强度和對同伴群體的認同。把力量與同齡人聯系起來。我們把與同齡人的聯系强度定義為一個人願意通過某種社交媒體與同齡人保持某種關係的程度。這段關係可能非常親密，比如親愛的朋友，也可能非常隨意，比如和熟人或陌生人。對於口碑傳播的影響，領帶强度提供了重要的解釋力。强關係比弱關係更容易傳遞有用的知識，因而對接受者的影響更大。囙此，我們建議，在社交媒體環境下，個人和他或她的同齡人之間的緊密聯系比薄弱的聯系更有可能導致產品的交流。