6.2. Attribute variablesAs detailed

6.2. Attribute variables
As detailed in Table 4, the overall mean value for domain-specific innovativeness is 4.22, suggesting that the sampled lookers are overall innovative within the domain of travel websites. The respondents seem to have a fairly high self-assessment of their capabilities to purchase travel on-line. The mean score of 4.36 for Ganqing variable seems to propose that the surveyed lookers are price-conscious and may seek alternative means to purchase discounted products off-line, such as personal network. However, Renqing does not seem to affect their decision-making on purchase. This is probably due to the low level of “personal touch” in on-line transactions.

結果 (中文) 2:

6.2。属性变量
详见表4，对特定领域的创新性的整体平均值为4.22，这表明采样周围的人都是旅游网站的域内的整体创新。受访者似乎有相当高的自我评估自己的能力购买在线旅游。对于敢情变量的平均得分为4.36，似乎提议，调查的旁观者对价格敏感的，并可能寻求购买离线打折的产品，如个人网络的替代手段。然而，人情似乎并没有影响到他们的购买决策。这可能是由于在网上交易“个人色彩”的低水平。

結果 (中文) 3:

6.2。
属性变量如表4，对特定领域的创新的总体平均值为4.22，表明采样的旁观者在旅游网站领域，全面创新。受访者似乎有一个相当高的自我评估的能力，购买旅游网上。平均分为4分。36甘青变似乎提出，调查周围的人在意价格，可能会寻求替代方式来购买打折的产品线，如个人网络。然而，人情似乎并没有影响他们的购买决策。这可能是由于在网上交易的“个人接触”的低水平。