先锋书店的会员卡可以根据VIP积分享受各种优惠、额外服务，还可以换取购

先锋书店的会员卡可以根据VIP积分享受各种优惠、额外服务，还可以换取购书券，其次，先锋书店对高校教师、研究生一律实行8.5折优惠，也就是说，从销售策略上加强了书店与读书多、买书多的高级知识分子之间的相互认同，这一策略，与其坚持“选择与集中”的高端路线、坚持专心做人文品牌的图书定位也是相协调的。再次，先锋书店还利用各种节假日期间，推出一系列优惠活动，如“绝对好书”折扣展、“买一送一”活动等。此外，除了采用直营店这种传统的售书方式，先锋书店还利用了日益发达的网络，建立和完善自己的网站，以方便读者直接订书，送货上门。 结语 通过对先锋书店别具一格的企业文化和人性化的经营策略的分析，我们不难理解，先锋书店何以在短短的十年间取得了如此大的商业成功、产生了如此广泛的社会影响。对于企业来说，建立起自身的品牌是很关键的。作为经营图书文化市场的书店，这一点也同样重要，谁赢得了品牌的生命力，谁就会有强大的读者群。而先锋书店正是通过多元化的、独特的、企业文化建设和切实有效的公关策略、人性化的服务策略和销售策略等，建立起一个响亮的民营书店品牌。当然，作为一个鲜活的经济实体，先锋书店的经营之道并不是完美无缺的，也并非没有过失败的教训，但与传统的书店经营理念与经营模式相比，先锋书店的经营理念毕竟更能契合时代的发展趋势，其经营模式也更为切实有效。从全国范围来看，目前民营书店普遍存在经营规模不大，企业经营管理水平较低，经营与服务理念淡薄，规模小，层次小，实力弱等问题，无序竞争甚至违规经营的现象依然存在。

結果 (英文) 1:

Pioneer bookstore membership card vip points can enjoy a variety of benefits, additional services, you can also book tokens in exchange for, and secondly, Pioneer bookstore for university teachers, graduate students will be implemented 8.5% discount, that is, from the sales strategy to strengthen the bookstore and read more books and more advanced knowledge of mutual recognition between the molecules, this strategy, its adherence to the "selection and concentration" high-end line, adhere to concentrate on the books Humanities brand positioning is also in harmony. Again, Pioneer bookstores also use a variety of holidays, launched a series of promotions, such as "absolute good book" discount exhibition, "buy one get one" activities. Furthermore,In addition to using traditional bookselling outlets this way, Pioneer bookstores also made use of increasingly advanced networks, establish and improve their own websites to facilitate the reader directly staples, home delivery. Conclusion Through the Pioneer Bookstore unique corporate culture and business strategy humane analysis, we can easily understand why Pioneer Bookstore in just ten years has made such a big commercial success, producing such a broad impact on society. For businesses, to establish their own brand is critical. Cultural market as a business book bookstore, which is equally important, who won the brand's vitality,Who will have a strong readership. The Pioneer Bookstore is through diversification, unique, corporate culture and effective public relations strategy, human services strategy and sales strategies, and establish a resounding private bookstores brand. Of course, as a fresh economic entity, Pioneer bookstore business management is not perfect, it is not never had failures, but with the traditional bookstore business concept and business model compared to Pioneer bookstore business philosophy, after all, more the development trend of the times can fit their business model can be more effective. Nationwide,Currently operating small private bookstores ubiquitous, enterprise management level is low, weak management and service concept, small scale level is small, weak in strength and other issues, and even illegal operation of disorderly competition still exists.

結果 (英文) 2:

Pioneer Bookstore membership card based on VIP integral to enjoy various preferential, additional services, but also for the purchase voucher, secondly, pioneer bookstore on teachers in Colleges and universities, graduate students will be the implementation of 15% off discount, that is to say, from the sales strategy to strengthen the mutual recognition between senior intellectuals bookstore and reading more books, buy books much, this a strategy, and adhere to the "selection and concentration", adhere to high-end line of books positioning do humanities brand is coordinated. Again, during the pioneer Bookstore also use a variety of holidays, launched a series of preferential activities, such as "absolutely books" discount exhibition, "buy one get one" activities. In addition,In addition to the use of straight battalion inn this traditional booksellers, pioneer Bookstore also use more advanced network, establish and improve their own web site, to facilitate the reader directly stitching, door-to-door. Conclusion through the analysis of the pioneer Bookstore have a style of one's own culture and humane management strategy, we are not difficult to understand, pioneer Bookstore why in a short span of ten years made such great commercial success, the social influence so wide. For enterprises, establish their own brand is the key. As a business book market of the bookstore, this is also important, who won the brand vitality,Who will have the audience. The pioneer bookstore is through diverse, unique, the enterprise culture construction and the effective public relations strategies, personalized service strategy and sales strategy, set up a loud private bookstore brand. Of course, as a fresh economic entity, pioneer bookstore management of the road and not be the pink of perfection, it is not a failure, but compared with the traditional bookstore business philosophy and operating mode, pioneer bookstore business philosophy after all can fit the times development trend, its business model is more practical and effective. From the nationwide situation,At present, the private Bookstore prevailing operating scale is not large, the enterprise management level is low, management and service concept is weak, small scale, level of small, weak strength problem, disorderly competition and even illegal phenomenon still exists.

結果 (英文) 3:

Pioneer bookstore of membership card can according to VIP points enjoy various offers, and additional service, also can for purchased book coupons, second, pioneer Bookstore on college teachers, and graduate are introduced 85 percent offers, that is, from sales policy Shang strengthening has bookstore and reading more, and buy book more of intellectuals Zhijian of mutual identity, this a policy, with insisted "select and concentrated" of high-end route, and insisted concentrate on do Humanities brand of books positioning is phase coordination of. Again, the pioneer bookstore also used during the holiday season, launched a series of promotions, such as "absolute" good books discount exhibition, "buy one, get one free" activities. In addition, theIn addition to the outlet of the traditional book sales, pioneer bookstore also took advantage of an increasingly developed network, establish and perfect its Web site to facilitate readers to directly book, door-to-door. Conclusion by the pioneer Bookstore unique corporate culture and humanistic analysis of business strategy, it is not difficult to understand, why pioneer Bookstore, in just ten years have made such a big commercial success, has had such broad social impact. For businesses, establishing our brand is critical. As the business library and bookstore of the cultural market, it is equally important, who has won the brand's vitalityWho will have a strong readership. Pioneer bookstore through the enterprise cultural construction in diverse, unique, and effective public relations strategies, personalized service, and sales policies, set up a loud private store brand. Of course, being a living economic entity, pioneer Bookstore business management is not perfect, is not without its failures of, but compared with the traditional Bookstore business concepts and business models, pioneer Bookstore business ideas can better fit the development trends of the era, after all, their business model is more effective. From the national perspective,Currently prevailing private Bookstore business is small, low level of enterprise management, management and service concept ' weak, small, small, weaker issues, disorderly competition or even the illegal operation of persistence.