In order to effectively upsell, relevant messaging is a key element of expansion. Totango customers utilize a combination of the customer’s health score (good, average, poor) and specific engagement metrics to create segments of accounts that are good candidates for upsells. The expansion teams have rich information about the business results that the customer is seeing as well as how the customer is utilizing the software and offer up additional uses cases and features that are relevant to the business in order to effectively upsell.