Wal-Mart will vigorously promote the use recycled packagingUnited States largest retailer plans to promote the use of post-consumer recycled plastic in packaging.Wal-Mart has set an ambitious target to help drive development. Headquartered United States Bentonville, Arkansas retail giant by 2020 would be post-consumer recycled content in plastic packaging increased by 3 billion pounds (1.36 million metric tons).Note number 3 behind many zeros.Wal-Mart's sustainable development director Rob Kaplan, 3000000000 pound target role necessarily means to attract the attention of the general public, promoting their greater use of high content of post-consumer plastic packaging.Kaplan said plastics recycling Conference in Orlando, which is one way to improve the ability of sustainable development in all products. "This is a wave lifts the ship Millennium approaches. Are genuine, we focused on the important things. "He said that packaging materials of high cost and volatility is the power that makes Wal-Mart to increase recycled content."Our goal is to improve [recycled content]. At present, we are estimating if concerted increase recycled content, what kind of impact that will have. We are slowly trying to exact the figures. "Kaplan says, that's 3 billion-pound target will have a positive impact."As we enter the base set, based on the information obtained, we may adjust this estimate. Kaplan said the number may be larger or smaller. "Though Wal-Mart sells many products in plastic packaging, but the retailer does not actually produce any of their products or their packaging.But Wal-Mart just indicate their preferences and build demand at the retail level, it can generate demand for post-consumer recycled content. Wal-Mart can use its strong purchasing power and a large number of product lines enable manufacturers of similar products with recycled content packaging."Kaplan says, I think a different vendor to take collective action, we brought the most value. "While Wal-Mart is eager to improve content of post-consumer plastics in packaging, but the company didn't this view as an act of charity. "Kaplan says, where there is no money, no sustainable development to speak of. "He said: "for us, sustainable development is not charity. It relates to our business development, for our suppliers, partners and customers to add value to the supply chain. "Kaplan said that the word scale is Wal-Mart's business and sustainable development are important factors.Wal-Mart's size also means the company needs to resolve in promoting post-consumer recycled content packaging using any unexpected negative results that may occur in the process. The product Director said, which may include supply shrinking, growing too fast, as well as suppliers in competition with each other.Kaplan said, using more recycled content plastic packaging will help Wal-Mart reach its goal of reducing greenhouse gas emissions.
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