As the name indicates, the process of creating a new product for sale to customers is known as product design. Thought this definition tends to oversimplify, product design is actually a broad concept which encompasses a systematic generation and development of ideas that eventually leads to the creation of new products. Design experts work on concepts and ideas, eventually turning them into tangible products and inventions.
The product design expert works with art, science and technology to create these products. This increasingly complex process is now supported by evolving digital tools and techniques that reduce the involvement of a large team and help visualize a product in great deal before it is created.