Unlike other existing dual processing models in social cognition (Fazio & Towles-Schwen, 1999; Wilson et al., 2000), the RIM allows researchers to predict the direction of the automatically activated behavior. Thus, behavior related to the avoidance orientation, such as arm movements away from the own body or contractions of the corrugator muscle (Neumann, Hess et al., 2003), is facilitated by the processing of negative valence. And conversely, behavior related to the approach orientation, such as arm movements towards the own body or contractions of the zygomaticus muscle (Neumann, Hess et al., 2003), is facilitated by the processing of positive valence. Thus, the activation of global behavioral orientations makes it harder to show an incompatible response, but in turn allows much faster compatible responses. This does not mean that the behavior associated with a motivational orientation necessarily has to be executed. However, relatively more cognitive capacity is required to show an incompatible behavioral response (F€orster & Strack, 1996).