「嘗試創新」的百事可樂：鎖定弱勢消費者、主打低價身為落後者，百事可樂早

「嘗試創新」的百事可樂：鎖定弱勢消費者、主打低價身為落後者，百事可樂早期熱衷於嘗試創新的行銷，例如鎖定相對弱勢的消費者。可口可樂宣稱自己是全美國人的飲料，但其實是美國白人的飲料。百事可樂在 1940 年代短暫測試過利基行銷，設立專門針對黑人市場的行銷部門。1950 年代，百事可樂之所以成功打入今日的一般可樂飲料市場，不是因為它健康或味道好，而是因為便宜。百事可樂 12 盎司的瓶裝售價 5 美分，同樣的價格只能買到 6.5 盎司的可口可樂。1957 年波塔斯加入公司時，儘管百事可樂用盡各種行銷方法，可口可樂和百事可樂的市場差距仍是 6：1。

結果 (英文) 1:

"Try innovative" Pepsi: Lock vulnerable consumers, the main low-cost
as laggards, early Pepsi keen to try innovative marketing, such as locking the relative weakness of the consumer. Coca-Cola claims to be all-American drink, but in fact are white Americans drink. Pepsi-Cola in the 1940s briefly tested niche marketing, the marketing department set up specifically for the black market.

1950, Pepsi's success into the cola market in general today, because it is not healthy or tasty, but because it is cheaper. Pepsi 12-ounce bottle priced at 5 cents, the same price can only buy 6.5 ounces of Coca-Cola.

Portas joined the company in 1957, despite the exhaustion of a variety of marketing methods Pepsi, Coca-Cola and Pepsi in the market gap still is 6: 1.

結果 (英文) 2:

Pepsi "Trying to Innovate": Targeting vulnerable consumers, focusing on low prices
As a laggard, Pepsi was keen to experiment with innovative marketing in the early days, such as targeting relatively weak consumers. Coca-Cola claims to be an all-American drink, but it is actually a white American drink. Pepsi Co. briefly tested niche marketing in the 1940s, setting up a marketing division specifically for the black market.

In the 1950s, Pepsi successfully entered today's general cola beverage market not because it was healthy or tastegood, but because it was cheap. Pepsi's 12-ounce bottle costs 5 cents, and the same price you can buy only 6.5 ounces of Coca-Cola.

When Bottas joined the company in 1957, the market gap between Coca-Cola and Pepsi was 6:1, despite Pepsi's exhaustion of marketing.

結果 (英文) 3:

Pepsi Cola "trying to innovate": targeting vulnerable consumers and focusing on low price
As a laggard, Pepsi was keen to try innovative marketing in the early days, such as targeting relatively vulnerable consumers. Coca Cola claims to be an all American drink, but it's actually a white American drink. Pepsi briefly tested niche marketing in the 1940s, setting up a marketing department specifically for the black market.
In the 1950s, Pepsi successfully entered the general cola beverage market today, not because it was healthy or tasted good, but because it was cheap. Pepsi can only buy 6.5 ounces of Coca Cola at the same price.
When botas joined the company in 1957, although Pepsi tried all kinds of marketing methods, the market gap between Coca Cola and Pepsi was still 6:1.