Dimensions field includes substantive stage performance (such as color, music, and the smell of layout and design) and communication phase (for example, employees of individual performance; a culture of service encounter) (Arnould et al, 1998;. Bitner, 1992 ; Chang, 2016; Dong and Siu, 2013; Gwinner et al, 1998;. Brannen, 1992).
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