With the rise in technologies that support the collection of big data, organizations are scrambling to analyze data toenhance decision making. As the richness of data gathered increases, organizations are provided eyes into greateramounts of details on components of transactions than ever before. This has left many wondering how ethicalconcerns of data have continued to diminish especially when considering privacy and security. This researchidentifies and discusses the major ethical themes applicable to big data analytics from past literature. It describedethical questions to consider when dealing with the grey areas of big data analytics