I Agree with ElisabethIII comment above that we are taught by generations of soviet and over time become we become well conditioned to think this is "right" or normal way to live.. various Religion amongst others preach the importance to finding happiness or doing what is necessary to acquire it and to follow the heart, have purpose, set goals etc etc etc and These are all the ultimate in positivity and all are coming with truly great benefits and are in essence the lynchpins that make them poignant theories, so difficult to ever really do but truly but if we are living in a world where it has been pre conceived or predesigned to avoid this one issue