The tensions between the two main actors (operators and automakers) involved in the management of the new intermediate, technical platform indicated the difficulties to connect two partly opposed business logics (see figure 4). The difficulty to create and increase the overlap between the mobile operator and the automaker networks was in the case and by the actors themselves explained by the difficulties to connect actors with very different business models. The difficulties to implement the new service innovation(s) - manifested for example in the end user being able to access and perform a new bundle of previously un-connected services – was explained by the fact that the two types of actors´ business models were based on different, temporal and spatial business logics (see fig4 where differences in industrial “life cycles” are stressed).