The marketing director for Scottish

The marketing director for Scottish Salmon Farmers Ltd. is confusing transaction exposure with economic exposure. By pricing in British pounds, the company eliminates its transaction exposure. But it still has operating exposure. As the yen falls in value, if the firm maintains its British pounds price, the yen price of its fish rises and Japanese customers will buy less fish. If the British pound price is reduced to maintain market share, the profit margin falls. Either way, British pound revenues and profits fall. Conversely, a falling British pound will boost the British pounds profitability of selling to Japan.

結果 (繁體中文) 1:

蘇格蘭鮭魚養殖有限公司的營銷總監是混淆了交易風險與經濟風險。通過在英鎊定價，公司消除其交易風險。但它仍然有操作的曝光。由於日元貶值的時候，如果公司保持其英鎊的價格，它的魚的日元價格上漲和日本客戶會買少的魚。如果英鎊的價格被降低，以保持市場份額，利潤率下降。無論哪種方式，英鎊收入和利潤下降。反之，下降英鎊將拉動銷售給日本英鎊的盈利。

結果 (繁體中文) 2:

最佳位置

結果 (繁體中文) 3:

蘇格蘭鮭魚養殖者有限公司的市場總監混淆了交易風險和經濟風險。通過以英鎊定價，該公司消除了交易風險。但它仍有操作風險。隨著日元貶值，如果該公司維持英鎊價格，其魚的日元價格就會上漲，日本消費者購買的魚也會减少。如果為了保持市場份額而降低英鎊價格，利潤率就會下降。不管怎樣，英鎊的收入和利潤都下降了。相反，英鎊貶值將提高英鎊對日銷售的盈利能力。