The interpretation and implementations of generative motif to batik medium by artisan have emerging a lot of innovative batik design of traditional batik. The heterogeneity of human factors, that is its cognitive and her cultural process, plays an important role to emerging the innovative batik design. However, it remains need further analysis from many disciplines to obtain an understanding about the key process be it on individual level or social aspect related to creativity on cultural heritage artifact, such as batik.