The holistic
marketing concept is based on the development ,design,and implementation of marketing programs ,process,and acctivites that recognice their breadth andinterdependeencies.Holistic marketing recorgnizes that “everything matters”with markrting-and that a broad ,integrated perspective is often necessary.Holisic marketing is thusan approach to markrting that attempts to recognize and reconcile the scope and complixities of marketing activites