Jargon, which refers to the use of technical or obscure language ( Merriam-Webster, 2003 ), is an important feature thataffects the readability of management disclosures ( Bonsall et al., 2017 ). The amount of jargon used in management disclo-sures varies among companies, and such variations exist even among companies in the same industry with similar businessmodels and product lines.1 In this study, we investigate how the use of jargon in management disclosures alters investors’willingness to invest in a stock. Specifically, we investigate whether the effect of jargon on investment judgments varieswith investors’ industry knowledge, and whether such effects are contingent on the type of jargon (good jargon versus badjargon).