Not only did the introduction of Apple’s iPhone in 2007 and iPad in 2010 (and other companies’ smartphones and tablets that followed) make screen-media content available to virtually everyone but their small size and easily navigated interfaces created a new market for educational content, or, to be more cynical, for content that parents would not feel guilty about providing to their young children because it was labeled educational. The rush to be “first to market” created a glut of apps aimed at young children. Searching key literature databases that included studies in child development for “mobile devices” and “learning” and “young children” initially yielded 1447 unique reports. After the authors screened these reports for relevance, age