Majority previous publish researches of creative industry discussing public policy aspects. The micro aspects as corporate strategy have slightly been studied. Generally batik industry today is facing many problems among others are similar batik textile product competition illegally imported from China, and even according to Kontan (2008) the illegal imports value is reaching Rp290 billion, such illegal imported batik cheaper due to duty unpaid. Up to the year 2007 the amount of batik industry in Indonesia has reached 48,300 business units and able to absorb 792,300 worker.