The first assessment and strategy frame for familyenterprising is the mind-set and methods model(Exhibit 18.6) that shows family enterprising is thecombination of a financial ownership mind-set andentrepreneurial strategic methods. The purposeof the model is to ensure that families talk aboutboth the ownership and management requirementsfor carrying out the entrepreneurial process in theirfamily and business. The mind-set and methods assessment instruments 14 at the back of this chapterwill enable families to determine their level of congruence on the two dimensions. It will also allowthem to have a strategic conversation about wherethey currently are and how they might need to changein order to become more enterprising. The mind-set continuum is primarily a measureof the financial risk profile of the family owners–shareholders. In general, it reflects the financialpremise that entrepreneurial leaders gain strategicadvantage and find above-normal returns by deployingtheir resources to points of highest return and bydeveloping strategies that exploit new opportunity.Family leaders who have an operational mind-setpredominantly focus on management strategies, operational efficiencies, and the perpetuity of a particular business . A financial mind-set moves beyond theoperational focus to an investor focus with a view toward the overall capital strategy of the family, creating new streams of value and finding a return on thetotality of assets. While the operational mind-set is arequirement for running an efficient business, the financial focus is a requirement for transgenerationalentrepreneurship and wealth creation. The financial mind-set for enterprising includesthe following characteristics 15 A proclivity for higher risk and above-normalreturns. A willingness to sell and redeploy assets to seekhigher returns. A desire to grow by creating new revenuestreams with higher returns. A commitment to generating next-generationentrepreneurship.