苹果是把握消费趋势的高手。因为把握了消费趋势，苹果成为最初的个人电脑市

苹果是把握消费趋势的高手。因为把握了消费趋势，苹果成为最初的个人电脑市场中为数不多的品牌，遗憾的是，过于超前的产品构想，让苹果丧失了在个人电脑中的绝大多数的市场份额。随后，对人性至察而又通明的能力使得苹果能及时调整需求满足策略，构建了务实的设计创新，即对于每一个新的产品设计理念，苹果都要求其工程师提供三份评价文件，即一份市场开发文件、一份工程设计文件以及一份用户体验文件;如果这三个文件被执行委员会评价并认可，设计组就会得到一笔预算。这种以市场为导向——不是从技术角度出发，而是从市场角度，确定什么样的产品及销售价格的策略值得揣摩。
差异化销售渠道
苹果针对不同的产品类型，采用各具特色的销售渠道。

結果 (英文) 1:

Apple is an expert grasp the consumption trend. Grasp the consumption trend, Apple becomes the initial few brand in PC market, it is regrettable that, too far ahead of the product vision, Apple has lost the vast majority of the market share in the PC. Then, on humanity to Cha and and lit of capacity makes Apple can timely adjustment needs meet strategy, building has pragmatic of design innovation, that for each a new of products design concept, Apple are requirements its engineers provides three copies evaluation file, that a copies market development file, and a copies engineering file and a copies user experience file; if this three a file was Executive Committee evaluation and recognized, design group on will get a pen budget. This market-oriented-not from a technical point of view, but from a marketing perspective, to determine what kind of products and price policy is worth try.Differentiated marketing channelsApple for different types of products, sales channels with their own characteristics.

結果 (英文) 2:

Apple is a grasp of consumer trends expert. Because grasp the consumption trend, Apple became the first personal computer market in one of the few brands, unfortunately, too far ahead of product ideas, so that Apple lost in the vast majority of PC market share. Subsequently, the humanity to the police but the ability of transparency makes Apple needs time to adjust to meet the strategy designed to build a pragmatic innovation, that is, for each new product design, Apple engineers are required to evaluate the three documents, namely a parts market development file, a project design document and a copy of the user experience; if these three files were evaluated and the Executive Committee approved the design team will get a budget. This market-oriented - not from a technical point of view, but from the market point of view, to determine what kind of products and try to figure out the sales price of the policy is worth.
Differences in distribution channels
of Apple products for different types, using unique sales channels.

結果 (英文) 3:

Apple is a master of consumer trends. Because grasp the consumer trends, apple became the first personal computer market is one of the few brands, unfortunately, too far ahead of product ideas, let Apple lost in the personal computer market share of the vast majority. Subsequently, of human nature to observation and lit makes Apple can timely adjust the demand strategy, proposes the practical design innovation, namely for every new product design concept, apple requires its engineers provide three copies of the evaluation documents, namely the market development of a document, a project design document and a user experience file;If the three documents are evaluated and approved by the Executive Committee, the design group will receive a budget. The market oriented -- not starting from a technical point of view, but from the perspective of market determined what kind of products and the sales price strategy is figured out. The difference between the sales channels
apple for different product types, the use of unique sales channels.