Another source of fuzziness is equivocality. Identifying two epistemological views of the world as either objective or a construct, March highlighted the importance of distinguishing between uncertainty and equivocality among most decision-making theories. According to March, equivocality refers to the assumption that in a socially constructed world, meanings can be invented and negotiated. The issue here is not to accumulate knowledge or process data but to make sense of it. Thus, equivocality refers to a situation when managers are unable to interpret or make sense of events, facts, and data or put inappropriate interpretation frames around specific situations.