There is an emerging nomenclature that is used to define different social media technologies based on their capabilities. So far, social media technologies have been classified as social networks, microblogging sites, wikis, online forums, and online blogs, among others (boyd & Ellison, 2007). Social networks tend to be used to define social media technologies that allow users maintain exclusivity to gaining access to their profiles and generated contents (boyd & Ellison, 2007). Examples of some popular social networks include, Facebook, MySpace, and LinkedIn. Microblogging sites allow users to create and share short messages with the public or a targeted audience. Wikis are typically websites created to provide educational information. Permissions may be given to users based on their status, to modify content on the website. Online forums are discussion sites where participants hold conversations that are posted to a board. Forums are usually focused on a specific topic, product or event. For example, online retailers such as amazon and eBay, have forums for customers to discuss their experiences. Online blogs are personal journals published on the Internet. Blogs are often created and maintained by an individual or occasionally by a small group with the goal of discussing a specific topic. Traditional media companies are increasingly keeping blogs to continue interaction with customers that subscribe to their publications (Chung, Kim, Trammell, & Porter, 2007).