Trade shows - Most of the industry's key planners attend The Motivation Show (ITME) head annually in Chicago. Supplies who know how to exhibit can more than pay for their investment here. Trade shows give you the opportunity to meet planners face-to-face while showcasing your product. In addition, you need to have an agenda that will include a pre-show marketing plan which may be as simple as a postcard that can introduce you and let planners know your booth number. Most important...a lead follow-up program. Commit the time and energy as soon as you get home from the show to the planners you met.