THE RISE OF THE MULTINATIONAL CORPORATIONThe foreign market may be attractive:MNCs posses certain firm-specific advantages, including unique products, processes, patents, special knowledge and skills.Foreign market entry may be essential for obtaining economies of scale, or the unit cost decreases that are achieved through volume production.Expansion into emerging markets also exploit the premium associated with their strong brand names. The increase in emerging market sales has a turbo effect on the global growth of the company.10