Most important to the present study, the fourth attribute of stewardship theory, relationship nurturing, occurs when organizations foster personal relationships with stakeholders by encouraging their input, inviting them to special events, and considering their needs and interests when making important organizational decisions. Relationship nurturing has traditionally been viewed as a “catch- all for additional activities that support relationship growth” (Waters & Feneley, 2013, 220), but includes the facilitation of conversation between the organization and its stakeholders, as well as encouragement for stakeholders to join in organizational events. Relationship growth may be supported by such things as requesting stakeholder feedback or information, providing customer service, and encouraging stakeholders to check-in regularly with the organization’s website or social media site (Waters, 2011).