KFC page 4 - - Fast food was not co

KFC page 4 - -

Fast food was not common in japan when Kentucky fried chicken decided to enter the market.
The company saw a promising business opportunity and found ways to overcome potential obstacles.
Japan is a rich, populous country of some 120 million, 90 percent of whom consider themselves middle class. It is thus the second largest consumer economy in the world, outranked only by the United States itself. The Japanese are well disposed toward U.S. citizens and their products; western models and celebrities, for example, appear frequently in Japanese advertising..
Japan is restaurant capital of the world, with one eating establishment for every eighty-one people. In recent years, with income rising and leisure time more plentiful, the industry has boomed. Fast food in particular has proved inordinately popular, growing by a factor of six in the last ten years...
Kentucky fried Chicken began it Japanese operation with two test operations, one at expo in Osaka, the other in a Tokyo department store. The company has a good product to offer: chicken is popular in Japan anyway, and KFC's chicken tasted a little like yakitori, the broiled chicken on a stick that is one of Japan most popular dishes. Still, the experiments were successful beyond all expectations. The expo outlet broke records. Sales there reached $100,000 a month.
Shortly thereafter KFC set up a fifty-fifty joint venture with Mitsubishi, the giant Japanese Mitsubishi could guide KFC through the Japanese bureaucracy, making sure it complied with applicable laws and followed appropriate customs. In addition, a year before, Mitsubishi had bought heavily into the chicken feed and farm business. Now, it gave KFC access to well-developed sources of supply. And it had an interest of its own. It could sell its chickens to KFC, which would be only too delighted to have a reliable supply.

結果 (繁體中文) 1:

肯德基頁 4 — —速食不是共同在日本當肯塔基炸雞決定進入市場。該公司看到了一個有前途的商業機會，發現如何克服潛在的障礙。日本是一個豐富，人口眾多的國家，一些 1 億 2000 萬，90%的人自認是中產階級。因此，它可以是第二大消費經濟在世界上，只有通過美國本身超過。日本人好感的美國公民和他們的產品;西方模式和名人，例如，頻繁出現在日本的廣告。日本是餐廳，世界的首都，一個飲食建立每八十一個人。近年來，隨著收入上升和休閒時間越來越多，該行業蓬勃發展。速食食品特別是已證明非常受歡迎，增長了六倍的近十年來...肯塔基炸雞開始了它兩個測試操作，一次世博會在大阪，另一個在東京百貨商場日本術。公司擁有良好的產品提供: 雞是在日本流行，不管怎麼說，和肯德基的雞有點嘗起來像雞肉，烤的雞肉放在一根棍子，是日本最受歡迎的菜之一。儘管如此，這些實驗是成功超越所有期待。世博會出口打破了記錄。銷售那裡達到每月 100000 美元。此後不久成立各占一半的合資企業，與三菱的肯德基，巨型日本三菱可以指導肯德基通過日本的官僚體系，確保它遵守適用的法律，並遵循相應的海關。此外前, 一年，三菱買了大量進入雞飼料和農場業務。現在，它給了肯德基訪問發達的供應來源。並且它有它自己的興趣。它可以出售其雞到肯德基，這會很高興有一個可靠的供應。