Of course, this change in rhetoric did not occupy the entire period between 1929 and 1987; it was completely over by 1940. But the story of how this change occurred step by step and became standardized would be incomplete without a comparison of the rhetorics and their broader implications by 1987. The business world of 1929 was conceived as a work of nature, regulated by its own invisible parts. By the 1940s it was a man-made engine that raised the unsettling questions of who owns it, who runs it, who repairs it, and who sacrifices for it in return. During each crisis, however, rhetorical resources were called upon to legitimate prior and subsequent economic arrangements while normalizing novel responses to the crisis. To foreshadow some of the rhetorical problems presented by these crises the chapter following this one focuses on the rhetorical problems that were posed by the fundamental change following the 1929 crisis and what I call the "grounding of the economy" as a man-made reality by the late 1930s.