The products having certification’s standards are not necessarily better than those which are not certified. The certification only serves as an assurance that the products have particular standards of quality. This quality, then, can also be varied among the other SMEs who have not been ceritified. It is possible that they have better quality of products than those of the standarded ones. In this context, Batikmark helps indicating the original product of Batik Indonesia from the local SMEs, as well as maintaining the products’standarded quality. In order to know which SMEs producing the batik, or from which community/group, trademarks (either individually or collectively) are still needed. Among the disdadvantages of this certification is it requires another administrative and assessment process for the SMEs according to certain standards. If there are SMEs who actually produce batik through the traditional craftsmanship, namely the use of malam, canting, and handdyed coloring, however applying different standards with Batikmark, such products then may not be considered as Batik Indonesia while culturally they are; as part of intangible cultural herritage 32. Other problem arises when the SMEs have already applied and obtained the Indonesian National Standard (Standar Nasional Indonesia – SNI) for batik products 33, which is determine by the National Standardization Agency (Badan Standardisasi Nasional - BSN) 34.