3.1. A New Stage Orientated Model (SOM) for E-commerce AdoptionE-commerce adoption in organisations is a developmental process in which organisations are found to follow a relatively predictable pattern of development through a number of stages (Cooper and Zmud 1990, Rogers 1995, Zaltman et al 1973). Moreover, studies have suggested numerous models to classify stages of the adoption process of an innovation. For example, Cooper and Zmud (1990) regarded IT implementation as a technological innovation diffusion process and proposed a six-staged model while Molla and Licker (2005a, 2005b) proposed a two-stage model of E-commerce adoption.